You’re writing a blog post when an email comes in. You check that email, leaving the blog post half-written. Messenger pops up in the corner. A colleague is sharing a link she thinks might be great for the company Facebook page. You follow the link to decide if she’s right. When you finally return to… Continue reading How to find your focus in Digital Marketing
We all write at work, even those of us who aren’t professional B2B content writers. You might be drafting monthly reports, crafting a weekly memo, or sending out scores of emails every day. Whatever you’re writing, your goal is to communicate well. Great writing takes practice, dedication and an understanding of the Oxford comma. If… Continue reading How to Write Better at Work (even if you hate writing)
Content marketing is the new frontier for brands that want to cut through the noise of the internet. A blog is the perfect platform from which to launch you content marketing strategy because: It's effective: 80% of marketers who blog realize a positive return on investment according to HubSpot Content marketing leaders get 7.8 times more… Continue reading Crash Course in Blogging Basics for Small Business
You own a small business – maybe you have a couple of staff members who each wear a lot of hats, or maybe it’s just you, hustling to get everything done. Someone invites you to a networking event. You think: I don’t have time to stand around talking to people for two hours. I have… Continue reading 3 Reasons Why Small Business Needs Networking
Learn the questions you need to ask to set up a Content Marketing Strategy for your small business.
Content marketing is the hottest thing in the marketing world right now. There’s good reason for that. It’s effective, and it helps your brand carve out a niche in the hearts and minds of consumers. Companies like Whole Foods, GE and Lyft use content marketing to great effect. But those are big companies, with big… Continue reading What is content marketing and can it help your small business?