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How to Write Better at Work (even if you hate writing)

We all write at work, even those of us who aren’t professional B2B content writers. You might be drafting monthly reports, crafting a weekly memo, or sending out scores of emails every day. Whatever you’re writing, your goal is to communicate well.  Great writing takes practice, dedication and an understanding of the Oxford comma. If … Continue reading How to Write Better at Work (even if you hate writing)

Crash Course in Blogging for Small Business

Content marketing is the new frontier for brands that want to cut through the noise of the internet. A blog is the perfect platform from which to launch you content marketing strategy because: It's effective: 80% of marketers who blog realize a positive return on investment according to HubSpot Content marketing leaders get 7.8 times more … Continue reading Crash Course in Blogging for Small Business

3 Reasons Why Small Business Needs Networking

You own a small business – maybe you have a couple of staff members who each wear a lot of hats, or maybe it’s just you, hustling to get everything done. Someone invites you to a networking event. You think: I don’t have time to stand around talking to people for two hours. I have … Continue reading 3 Reasons Why Small Business Needs Networking

What is content marketing and can it help your small business?

Content marketing is the hottest thing in the marketing world right now. There’s good reason for that. It’s effective, and it helps your brand carve out a niche in the hearts and minds of consumers. Companies like Whole Foods, GE  and Lyft  use content marketing to great effect. But  those are big companies, with big … Continue reading What is content marketing and can it help your small business?